New businesses on new media

• Mar. 20 by Sanjay Dass (0)

New businesses are using new media.

More and more businesses are using computers and the internet to promote their business.

As newspapers and television turn online, so are businesses, as it may be a cheaper way to find more customers and promote their business.

Using online methods such as websites, and social network sites, may also be a ‘greener’ way of advertising a business. There isn’t a need for paper, printers, envelopes and stamps to send off to customers.

Jacyln, a partner of magazine and marketing firm, Today’s Man Magazine, said: “I have generated a pleasing response (totally unexpected) from local professionals with similar networking intentions to get their business out there and growing.”

Social networking websites may be useful ways of tracking down and locating old friends, but many are using it to make contacts and locate forgotten colleagues.

Freelance journalist, Dorothy Lepkowska-Hudson, Buckinghamshire, commented on the uses of social networking websites for work use: “I tracked down a contact I needed to help me with a feature, who luckily just happened to be on Facebook and on-line when I contacted him. I am also on a Yahoogroups group called MediaWomenUK which is an invaluable source of information, inspiration and mutual support.”

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Although some sites may take a while to get to grips with, Dorothy said: “It’s just a case of sussing out how to use them to reap the maximum benefit.”

Advice and information on e-marketing and promoting your business online can be found at Business Link.