The Drinkaware Trust

• Mar. 7 by Chloe Botting (0)

When you recycle you feel good in the knowledge that you are doing your bit for the environment, but do you ever feel bad when you wonder how on earth you managed to empty that many wine and beer bottles in just one week?

New research shows that one in six people are concerned about the amount of alcohol they consume based on the number of bottles they recycle, and this is what the new drink aware campaign is about.

Drinking at home is on the increase, with a quarter of women and a third of women drinking more than the government guidelines recommend, and for this reason the Drinkaware programme was recently brought to Birmingham back in November, with Drinkaware Boxercise gym stations in New Street Station, encouraging you to try and burn off all the alcohol you has consumed the night before.

Drinkaware does not ask you to stop drinking completely, it just encourages people to think more carefully about how much they drink by looking at what is in their recycling bin. The website even has a virtual recycling bin where users can add up the number of units they had the night before, as well as tips and tools on how to easily reduce your alcohol intake.