Cadbury’s future looking green.

• Aug. 15 by Phil Gordon (0)

Being one of the largest companies and manufacturer’s in the UK hasn’t made Cadbury forget about or desregard the importance of their carbon and enviromental footprint.

Launching the ‘Purple Goes Green’ initative back in 2007, Cadbury are looking ahead to the future and have set out a series of goals and targets they hope to achieve by 2020.

In the ‘Purple Goes Green’ initative, Cadbury have set out the following targets:

Energy:
A 50% reduction in our ‘absolute’ carbon emissions.

- We will aim for 30% minimum of this reduction from Saving and Switching company emissions

- We have committed to offsetting the balance to achieve a net 50% absolute reduction

Packaging:
A 10% reduction in packaging and a more stretching target of 25% for seasonal and gift ranges. We will also aim for 60% biodegradable packaging.

Water:

All ‘water scarce’ sites will have water reduction programmes in place.

To view the complete ‘Purple Goes Green’ initative visit: http://www.cadbury.com/SiteCollectionDocuments/Purple%20Goes%20Green%20-%20Our%20Vision_Final.pdf

Not content with simply watching their carbon and environmental footprint, the Birmingham based Cadbury take an active role in caring for and helping the community.

July saw the completion of an 18 month project in which Cadbury worked alongside the Birmingham and Black Country Wildlife Trust in raising money for and creating a wildlife park at St Anne’s Hospice for patients and staff to enjoy.

Amy Jolly of Cadbury Land ,who played a major role in spear heading the two year operation commented on the completion of the wildlife park for St Anne’s,

” There is a great sense of achievement amongst the team now that we can see the result of our hard work. Working with the Wildlife Trust has been fantastic and they have helped us all understand how to help our local environment”.