Modern-day milkmen battle gas guzzling delivery lorries

• Jun. 2 by Georgie Campbell (0)

A small local small business is challenging chain supermarkets, by delivering regionally grown food to our doorsteps and reducing transport miles.

Morefresh owner, Phillip Meredith, now plays the part of a modern day milkman, bringing locally produced milk, cream, cheese, yoghurt, juices and potatoes to our doorsteps.

Based in Bordesely Green, Morefresh is an eco-friendly threat to the popular chain supermarkets that produce kilos of carbon emissions transporting produce up and down the country.

With over 95% of our fruit and approximately half of our vegetables flown in from abroad, food miles have become a hot topic in most households.

Although many supermarkets claim to stock locally grown produce, the transportation between stores and home deliveries can stock up unnecessary pollutants.

Many locally grown goods are transported to central distribution centres before returning to their designated stores, increasing carbon footprints unnecessarily.

The transportation of food and livestock around the UK accounts for nearly 30% of road use, culminating in an 11% responsibility for the total CO2 emissions from UK food transport.

Greener living Tesco farmer, Sam Nundy, commented:

“Everyone is concerned about food miles now, and we feel regional sourcing is the future. Some local brands will be familiar: Maldon salt, Colman’s mustard, Wilkin & Son Tiptree preserves.

“Plus there are plenty of famous breweries, such as Adnams in Southwold and Batemans, whose XXXB is for those who like their beer good and strong! Of course, it’s the brewing method that forms the beer’s character, but it’s also the East Anglian water that gives it a unique taste.”

However, supermarket distribution is not the only source of carbon emission involved in food shopping.  Driving long distances to and from our nearest supermarket calculates 20% of the UK’s CO2 emissions from food transport.

Supporting local companies, like Morefresh, will reduce the individual trips made to the supermarket within a small community. 

With one van delivering food to ten houses, the carbon emissions will be vastly reduced and provide more advantages for local farmers and other aspects of the community.

Working alongside many other local companies, Morefresh not only reduce food miles but maintain local jobs and keep profits in the area.