Comments on: Reduction in 2009′s Easter Waste

By: Government needs to tackle greenwash claims : Birmingham Recycled

Government needs to tackle greenwash claims : Birmingham Recycled — Wed, 01 Apr 2009 17:46:26 +0000

[...] based Cadbury this Easter reduced their carbon footprint by cutting the packaging of medium eggs by 25% and large eggs by 36%, but a labeling system would [...]

By: Natalie Adcock

Natalie Adcock — Sat, 07 Mar 2009 20:01:04 +0000

A good point Mary, there is argument that companies choose cost effectiveness over the environment, but often use the environmentally friendly angle as a PR gimmick.

There is still definitely room for improvement on Cadbury and Nestle’s behalf – Marks and Spencer managed to cut down the packaging of 90% on one product by using plastic film.

However I guess we all have to take this as positive step, whatever the motive, and hope that even more will be done in the future.

By: Mary Hinge

Mary Hinge — Sat, 07 Mar 2009 19:03:57 +0000

Although this seems a promising move by the confectionery companies, one cannot help but be a little cynical. May the action not be both a method of reducing production costs and a free source of publicity? Certainly one may question the green motives of Cadbury, which is in the process of transferring much of its production to Poland, with its cheaper labour costs and less stringent safety rules, even though the bulk of product made in Poland will have to be shipped to be sold in Britain. Little thought for the carbon footprint there.

By: Phil Gordon

Phil Gordon — Thu, 05 Mar 2009 20:02:44 +0000

Good story. Never thought about how much waste Easter eggs caused until now.

By: Reshma Karia

Reshma Karia — Thu, 05 Mar 2009 16:27:30 +0000

Nice story Nat!!
who knew eggs were taking up so much waste!!!