Metro Newspaper launches recycling campaign
The commuter’s favourite, The Metro, has launched a campaign to encourage their readers to recycled their newspapers after reading.
Most people who travel regularly, I’m sure, will be used to seeing used copies of the Metro littering the seats throughout the day. I travel through Birmingham New Street every day, and you can always find an unwanted copy of the Metro lying around the train. But do you ever think to recycle your copy?
The campaign is created by Vallance Carruthers Coleman Priest. The advert will feature a picture of a Metro left on a train or bus seat with a headline such as “Horror – woman leaves Metro on train!” The byline on the ad will read “Leaving your Metro behind is littering. Please take it away and recycle it.”
The Metro have also worked with Southeastern and Southern train operating companies to install recycling facilities at Ashford International and Brighton stations, making it easier for people to recycle their read newspapers. At present, nothing along these lines has been done in the Midlands to help.
The campaign aims to put the message across that simply leaving your Metro behind on public transport is not acceptable.
But will it work? Only time will tell…
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Natalie Adcock says:
This campaign is good – it always annoy me when I see train attendants just chucking the unwanted Metros into the rubbish bags.
Mar. 12 at 10:38 pmNewspapers - a “waste of trees”? « Emmak89’s Blog says:
[...] 13, 2009 emmak89 After writing an article about the Metro’s recycling campaign, I was recently pointed in the direction of an article entitled Save Money. Save Trees. Abandon [...]
Mar. 13 at 6:22 pmMary Horesh says:
THis is a good start to encourage to take their metro home and recycle them, but why the onus on the individual, surely metro needs to take some responsibility for recycling the newspaper. For example they could put bins in areas and so when the daily delivery of Metros arrive the drivers take those recycled metros away with them, maximising use to the vans used to deliver the metro? Or at least paying for bins allowing people to recycle them? I am sure that Metro could get an arrangement with Biffa.
Mar. 14 at 11:06 amKirsty Booth says:
I agree with Mary, it’s not only up to the reader. When you don’t have to pay for something, you naturally care less about where it ends up once you’re finished with it. I would suggest that the public transport takes more responsiblity for recycling the Metro, they have to be cleaned each day so why not have a seperate bin for recyclable goods? Or better yet, supply bins for the readers to put the papers in.
Mar. 18 at 4:00 pm