Haagen-Dazs helping the honey bees

• Apr. 28 by Rachel Trinder (0)

Ice cream connoisseurs Haagen-Dazs are helping to  save the decreasing population of the world’s honey bees and ‘keep these little heroes buzzing’.

Haagen-Dazs has dedicated a special ice-cream flavour to honey bees called ‘Vanilla Honey Bee’ combining honey with their widely enjoyed vanilla ice cream.

From every tub of ‘Vanilla Honey Bee’ they sell, and other ‘Bee-Built Flavours’, they’re donating money to help fund research into honey bees and how they can be saved.

Why honey bees are so important

We rely on honey bees for around one third of our food supplies, not just in the obvious case where honey is concerned, particularly fruit because they’re the essential critters that are responsible for pollinating these foods.

Many honey bee colonies are declining because of something called CCD, Colony Collapse Disorder, where bees abandon hives for no reason and eventually die.

No one really knows what causes CDD, but researchers have linked contributing factors to viruses, mites, chemical exposure and poor nutrition.

Haagen-Dazs’ main aim is to work together with bee specialists and researchers to help raise awareness of the declining bee population and hopefully bring depleting numbers back up.

How to help and get involved

By buying either ‘Vanilla Honey Bee’ ice cream of any of their ‘Bee-Built Flavours’ your money will go to funding bee research and help Haagen-Dazs reach their donation goal.

A set amount of your money will also be donated to funds from any profit they make when you buy any of their bee merchandise.

You can help in other ways too, like planting a ‘Bee-Friendly Garden’:

‘By planting your very own bee-friendly garden you can keep our little friends buzzing and pollinating’.

Their website even has easy to follow steps you can download on how to make your garden a little more bee-friendly.

Other ways to help include spreading the word about how important bees are by telling your friends and holding fundraisers where Haagen-Dazs will even provide free ice cream to organizations that hold events in aid of saving bees.

Find out more information about Haagen-Dazs’ campaign and how you can help by visiting their website.